Introduction
Our talent brand is what people think about us as an employer. It should sound similar to our consumer brand but with a focus on who we are and what we promise to our people — current and future.
Its purpose is simple: to make working at Comcast seem so exciting that people won’t want to miss out.
Connection
In recent years, we’ve become more digitally connected than ever before opening a gap between being connected and feeling connected. But not at Comcast.
Our people feel an immense sense of connection to the work they do, the people they do it with, and the life they lead outside our walls. That feeling underpins everything in our talent brand.
In fact, when we spoke to people across Comcast, the word ‘connection’ was quoted in a third of our interviews and focus groups.
